<span class="mt-enclosure mt-enclosure-image" /><img alt="海外バイラル広告事例" src="http://web-marketing.zako.org/images/viral-marketing.jpg" width="514" height="204" style="" /></span>
<p>今回はすごく心を揺さぶられるものから、物議をかもしだしそうなものまで、<a href="http://web-marketing.zako.org/favolite-movie/worldwideads/adidas-the-left-right-project.html">海外のバイラル広告</a>をまとめてみました。</p>
<p>※自動再生を止めるタグを入れても自動再生止められませんでした。一気に再生されるので音には気をつけてください。</p>

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<h3 class="header-label">海外おもしろバイラルプロモーション</h3>

<h4 class="header-label">リーバイスのバイラルCM</h4>
<embed autoplay="false" autostart="false" src="http://adsoftheworld.com/sites/all/modules/custom/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CwatermarkLinkUrl%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%27%2CshowWatermark%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%2Fsites%2Fall%2Fthemes%2Faotw2%2Flogo%2Epng%27%2Cloop%3Afalse%2CbufferLength%3A5%2CautoPlay%3Atrue%2CvideoFile%3A%27levisslinky%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="510" height="400" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" textfocus="onclick" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>
<p> リーバイスがひとりでに。。。事故はちょっと物議をかもし出しそうだけども。</p>

<h4 class="header-label">ジープ</h4>
<embed autoplay="false" autostart="false" src="http://adsoftheworld.com/sites/all/modules/custom/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CwatermarkLinkUrl%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%27%2CshowWatermark%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%2Fsites%2Fall%2Fthemes%2Faotw2%2Flogo%2Epng%27%2Cloop%3Afalse%2CbufferLength%3A5%2CautoPlay%3Atrue%2CvideoFile%3A%27Jeephavefun%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="510" height="400" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" textfocus="onclick" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>
<p>ジープすげぇ！これはあまりにもリアルすぎて良い。</p>

<h3 class="header-label">ターミネイターのキャンペーン</h3>
<p>モバイルのGPS機能をつかったユーザー参加型のキャンペーンを展開。その際の過激なサイトジャック広告とプロモーションサイト。</p>
<h4 class="header-label">サイトジャック広告</h4>
<object width="510" height="385">	<param name="allowfullscreen" value="true" />	<param name="allowscriptaccess" value="always" />	<param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1508516&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" />	<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1508516&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="510" height="385"></embed></object><br /><a rel="nofollow" href="http://www.vimeo.com/1508516?pg=embed&amp;sec=1508516">Cool Terminator campaign "Terminate a mate"</a> from <a rel="nofollow" href="http://www.vimeo.com/webmarketing?pg=embed&amp;sec=1508516">sigeos15</a> on <a rel="nofollow" href="http://vimeo.com?pg=embed&amp;sec=1508516">Vimeo</a>.
<p>ちょっと心臓に悪いし迷惑のようなきもするけど、すごい。</p>
<h4 class="header-label">プロモサイト</h4>
<object width="510" height="385">	<param name="allowfullscreen" value="true" />	<param name="allowscriptaccess" value="always" />	<param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1508541&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" />	<embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1508541&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="510" height="385"></embed></object><br /><a rel="nofollow" href="http://www.vimeo.com/1508541?pg=embed&amp;sec=1508541">Cool Terminator campaign "Terminate a mate" vol.2</a> from <a rel="nofollow" href="http://www.vimeo.com/webmarketing?pg=embed&amp;sec=1508541">sigeos15</a> on <a rel="nofollow" href="http://vimeo.com?pg=embed&amp;sec=1508541">Vimeo</a>.
<p>携帯のGPS機能を使ってミッションをクリアしていくというものらしいです。</p>
<p>プロモサイトはTeaminate a mateへ。<br />
モバイルGPSを使ったときの動画解説は<a rel="nofollow" class="web-site-link" href="http://www.underground-bunker.com/scc/casestudy/" onclick="window.open('http://www.underground-bunker.com/scc/casestudy/'); return false;">ケーススタディ</a>へ。</p>

<h4 class="header-label">いきなり終わるCM</h4>
<embed autoplay="false" autostart="false" src="http://adsoftheworld.com/sites/all/modules/custom/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CwatermarkLinkUrl%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%27%2CshowWatermark%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%2Fsites%2Fall%2Fthemes%2Faotw2%2Flogo%2Epng%27%2Cloop%3Afalse%2CbufferLength%3A5%2CautoPlay%3Atrue%2CvideoFile%3A%27BSFFEND%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="510" height="400" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" textfocus="onclick" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>
<p>ブダベストショートムービーフェスティバルのCM。始まったとたんにエンディングとは。。。<br />
BUSHO film festival</p>

<h4 class="header-label">ESPN</h4>
<embed autoplay="false" autostart="false" src="http://adsoftheworld.com/sites/all/modules/custom/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CwatermarkLinkUrl%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%27%2CshowWatermark%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%2Fsites%2Fall%2Fthemes%2Faotw2%2Flogo%2Epng%27%2Cloop%3Afalse%2CbufferLength%3A5%2CautoPlay%3Atrue%2CvideoFile%3A%27ESPNFEET%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="510" height="400" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" textfocus="onclick" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>
<p>やつの足技はすごいんだｗ これもスポーツのうち！？</p>

<h4 class="header-label">ミュージックフェスティバルのゲリラプロモ</h4>
<embed autoplay="false" autostart="false" src="http://adsoftheworld.com/sites/all/modules/custom/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CwatermarkLinkUrl%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%27%2CshowWatermark%3A%27http%3A%2F%2Fadsoftheworld%2Ecom%2Fsites%2Fall%2Fthemes%2Faotw2%2Flogo%2Epng%27%2Cloop%3Afalse%2CbufferLength%3A5%2CautoPlay%3Atrue%2CvideoFile%3A%27incidente%5F460%5FUK%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="510" height="400" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" textfocus="onclick" allowFullScreen="true" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>
<p>これははた迷惑。この後が心配になりますね。。。</p>

<p>どの企業もバイラルプロモーションには積極的に力を入れてきているみたいですね。個人的にはジープのようなものがすごい良いように感じます。わざとらしいといっちゃそれまでですが、すごく伝わるものもありますよね。</p>

<p>Via：<a class="web-site-link" href="http://adsoftheworld.com/media/online/levis_slinky" onclick="window.open('http://adsoftheworld.com/media/online/levis_slinky'); return false;">Ads of the World</a>、<a class="web-site-link" href="http://www.adverblog.com/archives/003527.htm" onclick="window.open('http://www.adverblog.com/archives/003527.htm'); return false;">Terminate-a-mate</a></p>