<a title="energizer-bunny2" href="http://flickr.com/photos/33251593@N00/318784879/" onclick="window.open('http://flickr.com/photos/33251593@N00/318784879/'); return false;"><img alt="energizerのアイデア広告" src="http://web-marketing.zako.org/images/energizer-bunny.jpg" width="250" height="195" /></a>
<p>今回は電池メーカーの<a class="web-site-link" href="http://www.energizer.com/Pages/default.aspx" onclick="window.open('http://www.energizer.com/Pages/default.aspx'); return false;">Energizer</a>が展開したアイデア広告のご紹介です。</p>

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<h3 class="tips">暗闇は危険がいっぱい</h3>
<p>なんだか電池の消費量がアップしそうな広告。逆にこういった危険を回避できるアクティブセーフティーな広告とも言えるかも。</p>
<h4 class="tips">入れ歯</h4>
<p><a href="http://web-marketing.zako.org/images/Energizer-1-o.jpg" class="highslide" onclick="return hs.expand(this)" onkeypress="return hs.expand(this)"><img alt="Energizer-1.jpg" src="http://web-marketing.zako.org/images/Energizer-1.jpg" width="400" height="281" /></a></p>
<p>↑ダメだ！それを飲んじゃ！</p>

<h4 class="tips">プレス</h4>
<p><a href="http://web-marketing.zako.org/images/Energizer-2-o.jpg" class="highslide" onclick="return hs.expand(this)" onkeypress="return hs.expand(this)"><img alt="Energizer-2.jpg" src="http://web-marketing.zako.org/images/Energizer-2.jpg" width="400" height="281" /></a></p>
<p>↑ちょ、それは勘弁。早く目を覚まして！</p>

<h4 class="tips">OB</h4>
<p><a href="http://web-marketing.zako.org/images/Energizer-3-o.jpg" class="highslide" onclick="return hs.expand(this)" onkeypress="return hs.expand(this)"><img alt="Energizer-3.jpg" src="http://web-marketing.zako.org/images/Energizer-3.jpg" width="400" height="281" /></a></p>
<p>↑この後が思いやられる。。。</p>

<h4 class="tips">暗闇で助けるenergizer</h4>
<p><a title="Energizer_Flashlights_Keys" href="http://flickr.com/photos/8663589@N04/2099401880/" onclick="window.open('http://flickr.com/photos/8663589@N04/2099401880/'); return false;"><img alt="Energizer-8.jpg" src="http://web-marketing.zako.org/images/Energizer-8.jpg" width="365" height="500" /></a></p>
<p>↑鍵を見つけてくれる。</p>
<p><a title="Energizer_Flashlights_Fuse" href="http://flickr.com/photos/8663589@N04/2098621767/" onclick="window.open('http://flickr.com/photos/8663589@N04/2098621767/'); return false;"><img alt="Energizer-9.jpg" src="http://web-marketing.zako.org/images/Energizer-9.jpg" width="365" height="500" /></a></p>
<p>↑ブレーカーをつないでくれる。</p>
<p><a title="Energizer_Flashlights_Bait" href="http://flickr.com/photos/8663589@N04/2099401052/" onclick="window.open('http://flickr.com/photos/8663589@N04/2099401052/'); return false;"><img alt="Energizer-10.jpg" src="http://web-marketing.zako.org/images/Energizer-10.jpg" width="365" height="500" /></a></p>
<p>↑夜釣りを助けてくれる。</p>

<p>↓↓↓気が晴れない方へ↓↓↓</p>

<h4 class="tips">バイラルな着ぐるみ</h4>
<p><a title="Energizer Shai" href="http://flickr.com/photos/64809144@N00/150648381/" onclick="window.open('http://flickr.com/photos/64809144@N00/150648381/'); return false;"><img alt="Energizer-4.jpg" src="http://web-marketing.zako.org/images/Energizer-4.jpg" width="345" height="500" /></a></p>
<p>↑頭にちゃんと＋が付いてるｗｗ</p>
<p><a title="David the Energizer Bunny" href="http://flickr.com/photos/skomae/58282210/" onclick="window.open('http://flickr.com/photos/skomae/58282210/'); return false;"><img src="http://farm1.static.flickr.com/31/58282210_4caf0b1122.jpg" /></a></p>
<p>↑いえ、あなたはちょっと。。。</p>

<h4 class="tips">うさぎまとめ</h4>
<p><a title="Energizer bunny" href="http://flickr.com/photos/amonroy/976617627/" onclick="window.open('http://flickr.com/photos/amonroy/976617627/'); return false;"><img alt="Energizer-5.jpg" src="http://web-marketing.zako.org/images/Energizer-5.jpg" width="400" height="300" /></a></p>
<p><a title="Energizer Bunny" href="http://flickr.com/photos/maurosphotos/314291949/" onclick="window.open('http://flickr.com/photos/maurosphotos/314291949/'); return false;"><img alt="Energizer-7.jpg" src="http://web-marketing.zako.org/images/Energizer-7.jpg" width="400" height="266" /></a></p>
<p><a title="energizer_640x480" href="http://flickr.com/photos/emosquid/327821012/" onclick="window.open('http://flickr.com/photos/emosquid/327821012/'); return false;"><img alt="Energizer-6.jpg" src="http://web-marketing.zako.org/images/Energizer-6.jpg" width="375" height="500" /></a></p>

<p>この広告で助かった人も何気にいるのではないかと思わせるような広告。万一起こってしまっても、個の広告を思い出すことでしょう。そういった意味で人の役に立ち、人のココロに入り込んでしまう素晴らしい広告なのではないでしょうか。</p>

<h4 class="tips">関連情報</h4>
<ul>
<li>Via：<a class="web-site-link" href="http://www.milanin.com/members/riccardo.barbazza/weblog/1143.html" onclick="window.open('http://www.milanin.com/members/riccardo.barbazza/weblog/1143.html'); return false;">Riccardo Barbazza</a>、<a class="web-site-link" href="http://www.flickr.com/" onclick="window.open('http://www.flickr.com/'); return false;">Flickr!</a></li>
<li><a class="web-site-link" href="http://www.energizer.com/Pages/default.aspx" onclick="window.open('http://www.energizer.com/Pages/default.aspx'); return false;" rel="nofollow">Energizer Battery Company</a></li>
<li>アイデア記事まとめ</li>
</ul>
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